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iOS Market Insights for EU

Want to distribute an app to the EU audience?

Set yourself up for success with data on user preferences, behaviors, and pain points.

Want to distribute an app to the EU audience? Set yourself up for success with data on user preferences, behaviors, and pain points.

Get insights for free

44%

follow recommendations

by the people they know

45%

search for tools

for their task in Google

49%

browse apps

in App Store lists

iOS Market

Insights for EU

Learn what the EU audience expects from iOS apps in 2024.

Will users buy your app from an alternative app marketplace?

What apps users are prepared to pay for? How do they usually discover apps?

This and much more inside. Brought to you by Setapp Mobile, the next gen marketplace where users get quality apps for their iPhones.

Are the EU users ready for alternatives?

Over 80% of the respondents are interested
in what third-party app marketplaces will offer and could be ready to try them.

Over 80% of the respondents are interested in what third-party app marketplaces will offer and could be ready to try them.

Developers’ outlook

Key concerns

Major benefits

What are the main risks that distract you from possible distribution via third-party app marketplaces?

44%

Risks of malware circulation

41%

Apps piracy risks

41%

Excess third-party app marketplaces can be inconvenient

38%

Payments risks

38%

Users’ distrust of third-party app marketplaces

Key concerns

Major benefits

What are the main risks that distract you from possible distribution via third-party app marketplaces?

44%

Risks of malware circulation

41%

Apps piracy risks

41%

Excess third-party app marketplaces can be inconvenient

38%

Payments risks

38%

Users’ distrust of third-party app marketplaces

Key concerns

Major benefits

What are the main risks that distract you from possible distribution via third-party app marketplaces?

44%

Risks of malware circulation

41%

Apps piracy risks

41%

Excess third-party app marketplaces can be inconvenient

38%

Payments risks

38%

Users’ distrust of third-party app marketplaces

What are the main risks that distract you from possible distribution via third-party app marketplaces?

44%

Risks of malware circulation

41%

Apps piracy risks

41%

Excess third-party app marketplaces can be inconvenient

38%

Payments risks

38%

Users’ distrust of third-party app marketplaces

Setapp in your words

Oleh Stasula

@endore8_

Full of great insights, inspirational and just very well organized report.
A must read!

Charlie Monroe

@charlieMonroe

The report shows exactly why Setapp is in a unique position to launch an iOS marketplace - they understand the market better than anyone.

Damjan Dabo

@ItemlistApp

Aids in app development decisions, as different demographics have varying interests in different types of apps.

Insights you’ll get

Market overview for iOS users in the EU — demographic data, behavior, preferences

Key app characteristics that prompt users

to buy

Key app characteristics that prompt users to buy

The types of iOS apps that users are prepared to pay for

Most popular sources of information about apps

Company

Getting started with Setapp

Helpful

Inside the blog

Best apps

YouTube downloader for Mac

Screen recorder for Mac

Antivirus for Mac

Browser for Mac

Recovery software for Mac

Password manager for Mac

Video editing software for Mac

Note–taking app for Mac

Terminal for Mac

Calendar app for Mac

Screenshot tool for Mac

Remote desktop for Mac

Cloud backup for Mac

Our best content

All macOS versions

All iOS versions

MacBook generations in order

iPhone releases in order

iPad generations in order

AirPods generations in order

How–tos

View clipboard history on Mac

Change folder icon or color on Mac

Recover deleted iPhone photos

Access unrecognized external drive

Access your Mac remotely

Use recovery mode on Mac

View and kill processes on Mac

Stop Mac from sleeping

Check MacBook temperature

Fix frozen Mac

Reset iPhone

Reset iPad

Setapp: Work and create with secure, high-qulity Mac apps

Updates from our team, written with love

Need help?

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iOS Market Insights for EU

iOS Market Insights for EU

44%

follow recommendations

by the people they know

45%

search for tools

for their task in Google

49%

browse apps

in App Store lists

iOS Market

Insights for EU

Learn what the EU audience expects from iOS apps in 2024.

Learn what the EU audience expects from iOS apps in 2024.

Will users buy your app from an alternative app marketplace?

What apps users are prepared to pay for? How do they usually discover apps?

This and much more inside. Brought to you by Setapp Mobile, the next gen marketplace where users get quality apps for their iPhones.

Are the EU users ready for alternatives?

Are the EU users ready for alternatives?

Over 80% of the respondents are interested in what third-party app marketplaces will offer and could be ready to try them.

Over 80% of the respondents are interested in what third-party app marketplaces will offer and could be ready to try them.

Over 80% of the respondents are interested in what third-party app marketplaces will offer and could be ready to try them.

Developers’ outlook

Developers’ outlook

What are the main risks that distract you from possible distribution via third-party app marketplaces?

44%

41%

41%

38%

38%

What are the main risks that distract you from possible distribution via third-party app marketplaces?

44%

41%

41%

38%

38%

What are the main risks that distract you from possible distribution via third-party app marketplaces?

44%

41%

41%

38%

38%

Setapp in your words

Setapp in your words

Full of great insights, inspirational and just very well organized report. A must read!

Full of great insights, inspirational and just very well organized report. A must read!

The report shows exactly why Setapp is in a unique position to launch an iOS marketplace - they understand the market better than anyone.

The report shows exactly why Setapp is in a unique position to launch an iOS marketplace - they understand the market better than anyone.

Aids in app development decisions, as different demographics have varying interests in different types of apps.

Aids in app development decisions, as different demographics have varying interests in different types of apps.

Insights you’ll get

Insights you’ll get

Get insights for free

Get insights for free

Get insights for free

Over 80% of the respondents are interested
in what third-party app marketplaces will offer and could be ready to try them.

Full of great insights, inspirational and just very well organized report.
A must read!

Full of great insights, inspirational and just very well organized report.
A must read!

Get insights
for free