Crafted by
iOS Market
Insights for EU
iOS Market
Insights for EU
Want to distribute an app to the EU audience?
Set yourself up for success with data on user preferences, behaviors, and pain points.
Want to distribute an app to the EU audience? Set yourself up for success with data on user preferences, behaviors, and pain points.
44%
follow recommendations
by the people they know
45%
search for tools
for their task in Google
49%
browse apps
in App Store lists
iOS Market
Insights for EU
Learn what the EU audience expects from iOS apps in 2024.
Learn what the EU audience expects from iOS apps in 2024.
Learn what the EU audience expects from iOS apps in 2024.
Will users buy your app from an alternative app marketplace?
Will users buy your app from an alternative app marketplace?
What apps users are prepared to pay for? How do they usually discover apps?
What apps users are prepared to pay for? How do they usually discover apps?
This and much more inside. Brought to you by Setapp Mobile, the next gen marketplace where users get quality apps for their iPhones.
This and much more inside. Brought to you by Setapp Mobile, the next gen marketplace where users get quality apps for their iPhones.
Are the EU users ready for alternatives?
Are the EU users ready for alternatives?
Over 80% of the respondents are interested
in what third-party app marketplaces will offer and could be ready to try them.
Over 80% of the respondents are interested in what third-party app marketplaces will offer and could be ready to try them.
Over 80% of the respondents are interested in what third-party app marketplaces will offer and could be ready to try them.
Developers’ outlook
Developers’ outlook
Key concerns
Major benefits
What are the main risks that distract you from possible distribution via third-party app marketplaces?
44%
Risks of malware circulation
41%
Apps piracy risks
41%
Excess third-party app marketplaces can be inconvenient
38%
Payments risks
38%
Users’ distrust of third-party app marketplaces
Key concerns
Major benefits
What are the main risks that distract you from possible distribution via third-party app marketplaces?
44%
Risks of malware circulation
41%
Apps piracy risks
41%
Excess third-party app marketplaces can be inconvenient
38%
Payments risks
38%
Users’ distrust of third-party app marketplaces
Key concerns
Major benefits
What are the main risks that distract you from possible distribution via third-party app marketplaces?
44%
Risks of malware circulation
41%
Apps piracy risks
41%
Excess third-party app marketplaces can be inconvenient
38%
Payments risks
38%
Users’ distrust of third-party app marketplaces
Key concerns
Major benefits
What are the main risks that distract you from possible distribution via third-party app marketplaces?
44%
Risks of malware circulation
41%
Apps piracy risks
41%
Excess third-party app marketplaces can be inconvenient
38%
Payments risks
38%
Users’ distrust of third-party app marketplaces
What are the main risks that distract you from possible distribution via third-party app marketplaces?
44%
Risks of malware circulation
41%
Apps piracy risks
41%
Excess third-party app marketplaces can be inconvenient
38%
Payments risks
38%
Users’ distrust of third-party app marketplaces
What are the main risks that distract you from possible distribution via third-party app marketplaces?
44%
Risks of malware circulation
41%
Apps piracy risks
41%
Excess third-party app marketplaces can be inconvenient
38%
Payments risks
38%
Users’ distrust of third-party app marketplaces
Setapp in your words
Setapp in your words
Setapp in your words
Oleh Stasula
@endore8_
Full of great insights, inspirational and just very well organized report.
A must read!
Full of great insights, inspirational and just very well organized report. A must read!
Full of great insights, inspirational and just very well organized report. A must read!
Charlie Monroe
@charlieMonroe
The report shows exactly why Setapp is in a unique position to launch an iOS marketplace - they understand the market better than anyone.
The report shows exactly why Setapp is in a unique position to launch an iOS marketplace - they understand the market better than anyone.
The report shows exactly why Setapp is in a unique position to launch an iOS marketplace - they understand the market better than anyone.
Damjan Dabo
@ItemlistApp
Aids in app development decisions, as different demographics have varying interests in different types of apps.
Aids in app development decisions, as different demographics have varying interests in different types of apps.
Insights you’ll get
Insights you’ll get
Market overview for iOS users in the EU — demographic data, behavior, preferences
Key app characteristics that prompt users
to buy
Key app characteristics that prompt users to buy
Key app characteristics that prompt users to buy
The types of iOS apps that users are prepared to pay for
Most popular sources of information about apps
© 2024 MacPaw Way Ltd. 6 Maximou Michailidi Str, Maximos Plaza Tower 3, 4th floor, Flat/Office 401, 3106, Limassol, Cyprus
© 2024 MacPaw Way Ltd. 6 Maximou Michailidi Str, Maximos Plaza Tower 3, 4th floor, Flat/Office 401, 3106, Limassol, Cyprus
© 2024 MacPaw Way Ltd. 6 Maximou Michailidi Str, Maximos Plaza Tower 3, 4th floor, Flat/Office 401, 3106, Limassol, Cyprus