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iOS Market

Insights for EU

iOS Market

Insights for EU

Want to distribute an app to the EU audience?

Set yourself up for success with data on user preferences, behaviors, and pain points.

Want to distribute an app to the EU audience? Set yourself up for success with data on user preferences, behaviors, and pain points.

44%

follow recommendations

by the people they know

45%

search for tools

for their task in Google

49%

browse apps

in App Store lists

iOS Market

Insights for EU

Learn what the EU audience expects from iOS apps in 2024.

Learn what the EU audience expects from iOS apps in 2024.

Learn what the EU audience expects from iOS apps in 2024.


Will users buy your app from an alternative app marketplace?

Will users buy your app from an alternative app marketplace?

What apps users are prepared to pay for? How do they usually discover apps?

What apps users are prepared to pay for? How do they usually discover apps?

This and much more inside. Brought to you by Setapp Mobile, the next gen marketplace where users get quality apps for their iPhones.

This and much more inside. Brought to you by Setapp Mobile, the next gen marketplace where users get quality apps for their iPhones.

Are the EU users ready for alternatives?
Are the EU users ready for alternatives?

Over 80% of the respondents are interested
in what third-party app marketplaces will offer and could be ready to try them.

Over 80% of the respondents are interested in what third-party app marketplaces will offer and could be ready to try them.

Over 80% of the respondents are interested in what third-party app marketplaces will offer and could be ready to try them.

Developers’ outlook

Developers’ outlook

Key concerns

Major benefits

What are the main risks that distract you from possible distribution via third-party app marketplaces?

44%

Risks of malware circulation

41%

Apps piracy risks

41%

Excess third-party app marketplaces can be inconvenient

38%

Payments risks

38%

Users’ distrust of third-party app marketplaces

Key concerns

Major benefits

What are the main risks that distract you from possible distribution via third-party app marketplaces?

44%

Risks of malware circulation

41%

Apps piracy risks

41%

Excess third-party app marketplaces can be inconvenient

38%

Payments risks

38%

Users’ distrust of third-party app marketplaces

Key concerns

Major benefits

What are the main risks that distract you from possible distribution via third-party app marketplaces?

44%

Risks of malware circulation

41%

Apps piracy risks

41%

Excess third-party app marketplaces can be inconvenient

38%

Payments risks

38%

Users’ distrust of third-party app marketplaces

Key concerns

Major benefits

What are the main risks that distract you from possible distribution via third-party app marketplaces?

44%

Risks of malware circulation

41%

Apps piracy risks

41%

Excess third-party app marketplaces can be inconvenient

38%

Payments risks

38%

Users’ distrust of third-party app marketplaces

What are the main risks that distract you from possible distribution via third-party app marketplaces?

44%

Risks of malware circulation

41%

Apps piracy risks

41%

Excess third-party app marketplaces can be inconvenient

38%

Payments risks

38%

Users’ distrust of third-party app marketplaces

What are the main risks that distract you from possible distribution via third-party app marketplaces?

44%

Risks of malware circulation

41%

Apps piracy risks

41%

Excess third-party app marketplaces can be inconvenient

38%

Payments risks

38%

Users’ distrust of third-party app marketplaces

Insights you’ll get

Insights you’ll get

Market overview for iOS users in the EU — demographic data, behavior, preferences

Key app characteristics that prompt users

to buy

Key app characteristics that prompt users to buy

Key app characteristics that prompt users to buy

The types of iOS apps that users are prepared to pay for

Most popular sources of information about apps

Get insights for free

Fill out this form to receive your free copy of Setapp Mobile’s 2024 in-depth report iOS Market Insights for EU.

Are you an independent developer?

Get insights
for free

Fill out this form to receive your free copy of Setapp Mobile’s 2024 in-depth report iOS Market Insights for EU.

Are you an independent developer?

Get insights for free

Fill out this form to receive your free copy of Setapp Mobile’s 2024 in-depth report iOS Market Insights for EU.

Are you an independent developer?